Following a Facebook poll that apparently found the new tagline “Finding you the perfect place is all we do” a good thing, Hotels.com has unveiled its new logo. It’s all part of a complete redesign for the brand, which will see its animated spokes-thing Smart veer from claymation to CGI, a launch of a new website and more. Look for it in Q2. Hmm, not sure what to think with his 3D-ish branding, but feel free to weigh in. Here’s the old logo below.
Advertisement