This is How You Sell a Brick

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By Matt Van Hoven Comment

Ogilvy’s Mat Zucker and a consortium of colleagues created a contest seeking to find savvy salespeople. The chore: sell a brick. Well, post a video of yourself explaining the benefits of a brick in a sort of elevator pitch viral way. Here’s a decent one. Could something nifty emerge from this agency contest. Gasp at the thought, then get back to work.

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