And by “this dude” we mean Deutsch LA copywriter Jason Pickar, who has mad rhyming skillz and one hell of a beard. Why is Mr. Pickar doing this? Is he expecting to get paid for changing the hip-hop game with his lyrical acuity? Actually, there are no strings attached.
Simply ask this dude on his Tumblr, “Brand Rapper”, to rap about the brand you represent. Then, twice a week, he will rap about it. Think of the possibilities! Say you work for Toyota, and you haven’t heard a good rhyme about the Prius in a hot minute. Ask the Brand Rapper, and you already have the soundtrack for your latest commercial without having to pay for whatever the latest track from Phoenix is.
Air pollution blows. We need something to free us.
In the hot hot heat I see a girl in her Prius
Windows rolled down, and she’s blasting that Rick Ross
Aside from being fly, electric hybrids are boss.
You know, but better then that.