The ‘Yellow King’ Plugs for the Bruins

Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide’s hometown hub is taking the reins on the latter by adding Glenn Fleshler–aka the “Yellow King” from HBO’s True Detective–to its roster. In case you didn’t know, the Bruins are rocking it in hockey this year and Fleshler plays a role in the second spot following “The Calm” up above dubbed “The Wolfpack.” As a sort of semi-casual hockey fan who’s more interested in the NBA playoffs, I can still rejoice in the intensity, etc. Check out credits after the jump.

Agency: Arnold Worldwide, Boston

Client: Boston Bruins

Executive Creative Director: Wade Devers / Pete Johnson

Creative Director: Travis Robertson / Greg Almeida
Art Director: Travis Robertson
Copywriter Greg Almeida

Poem By: Rudyard Kipling

Producer: William Near / Rebecca Teitelbaum

Editor: Charlie Johnston / Lost Planet
Color: Tom Poole / Company3
Music: Hifi
Mix: Brian Beatrice / AudioEngine
VO: Glen Fleshler

Spot name: The Calm