The Volkswagen Jetta is Like Fresh Meat or Something

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By Bob Marshall Comments

From Toronto-based agency Red Urban comes the above spot for Volkswagen Canada, which tells car-buying consumers that the 2013 Jetta is as fresh as fresh meat. You know, fresh as in hip or cool, while being fresh as in new and edible for consumption, like steak that isn’t old.

To be honest, it seems that Red Urban was just wondering if it would be possible to dangle cars behind a butcher’s counter like slabs of steak that Rocky would punch. Red Urban ECD Christina Yu says, ““The big challenge was to hang the cars so that they would sway a little. To accomplish the stunt, we removed the engine, transmission and fluids from both vehicles to reduce the overall weight.” Hey, look, it is possible, and here’s the making-of video to prove it:

The agency settled on Castle Loma, a historical castle in Toronto, as the shooting location for the spot, because it’s large enough to dangle two cars from its ceiling. Yes, they apparently have castles in Canada. The more you know, right? Credits after the jump.

Creative Agency: Red Urban
ECD: Christina Yu
AD: Liam Johnstone
CW: Sarah DiDomenico
Broadcast Producer: Anna Tricinci
Integrated Producer: Terri Vesgo
Account Directors: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films
Director: Jean-Michel Ravon
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
DP: John Houtman
Production Designer: Michael Walker
Editorial Company: Rooster Post
Editor: Paul Jutras
Post Production: Track and Field
Online Compositor: Ernie Mordak
Music and Sound Design: The Eggplant
Music Producer: Adam Damelin