The Vault Taps Dante Exum for Foot Locker


By Erik Oster Comment

The Vault tapped NBA Draft prospect Dante Exum for a humorous new Foot Locker campaign.

The series of 15 second spots, entitled “Everything Changes After the Draft” highlight how things don’t change after the draft. Although Exum seems to perceive himself as a celebrity, it’s evident no one else does. The approach works best on the above “Paparazzi,” in which Exum informs friends that he doesn’t want to head to Foot Locker because “paparazzi might be there,” eliciting uncontrollable laughter from his two buddies. Other spots in the campaign take a similar approach, seeing Exum practicing his autograph, interacting with a dorky neighbor, combing through “fan mail” and making a dinner reservation. We’ve included “Reservation” and “Fan Mail,” along with credits, after the jump.


Creative Agency: The Vault
The Vault: Jon Paley, Sally Kapsalis, Josh Weissglass, Stephanie Mueller
Editorial: Arcade Edit
Editor: Jeff Ferruzzo (Dorky Neighbor, Autograph)
Editor: Healy Snow (Fan Mail, Laughter)
Editor: Laurel Smoliar (Reservation)
Managing Partner: Damian Stevens
Executive Producer: Sila Soyer
Producer: Cecilia Melton

Audio House: SuperExploder, NY

Executive Producer: Beth Cummins

Sound Design/Mix: Jody Nazzaro