After three months or so of reviewing, the University of Phoenix, which is an accredited college institution mind you, has tapped Arnold Worldwide as its new agency of record. If you remember, the Apollo Group-owned school previously worked with Pereira & O’Dell for nearly three years. Arnold’s Boston headquarters will oversee the work for University of Phoenix, which is set to debut this fall.
In a statement, Arnold Boston president Pam Hamlin says, “Adult education is a fast-growing market and University of Phoenix is the largest in the category. We’re incredibly excited to partner with them to help create a distinct and powerful brand message in a category that’s currently filled with ‘a sea of sameness.”