The Effie Effectiveness Index recently named New York agency The Terri & Sandy Solution as one of North America’s 15 most effective.
Don’t feel bad if you haven’t heard of them; they’re used to it.
And they’re humble, too: after learning about their Effie win, T&SS created a hyper-local campaign designed to extend a congratulatory hand to their fellow Most Effective Manhattan agencies: Droga5, Mekanism, Mother NY and Wieden+Kennedy.
In order to make sure the message was received, T&SS created four different layouts and contacted the buying gurus at Media Worx to score placements reading “Congratulations (from the agency you had to Google)” at the subway stops closest to other winners’ offices.
That’s not all, though.
Terri & Sandy also purchased Google ads geo-targeted to each agency…so whenever a curious staffer searches for #TheAgencyYouHadToGoogle, he or she gets a personal message from the people at T&SS.
Here’s another outdoor placement:
A closer look at the layout:
The aforementioned Google buy:
…and the agency’s current homepage.
If you’re in New York, the outdoor will run all week.