The Richards Group has unveiled a new “Fact or Fake” series of online videos for Orkin Pest Control, the latest in their ongoing branded content campaign.
“Fact or Fake” is a series (so far two) of videos that attempt to prove or disprove commonly held views on bugs, MythBusters style. In the video, above for example, the crew attempts to answer the question, “Are Daddy Longlegs Poisonous?” Much like MythBusters, The Richards Group tries to mix scientific inquiry with goofy humor. If the results aren’t exactly funny, they are at least still entertaining — especially when you consider the typical approach for advertising pest control. Another spot in the series tackles the question of whether termites eat faster when rock music is played.
The Richards Group also recently released a series of “Top 6” listicle videos, counting down the best bugs to eat and the most venomous insects. With both coming on the heels of the initial “Bug Wisdom” series, it’s clear The Richards Group has been quite busy for Orkin. Stick around for “Does Rock ‘n’ Roll Make Termites Eat Faster?” and credits after the jump.
Agency: The Richards Group
Creative Directors: David Morring, Tim Tone
Art Director: Andrew Harper
Copywriter: Deric Nance
Agency Producer: Lynn Louria
Production Company: Gifted Youth
Director: Tim K
Post-Production Company: Charlie Uniform Tango
Post House Executive Producer: Mary Alice Butler
Editor: James Rayburn
Mix/Sound Design: Russell Smith