This Vimeo clip was sent through our anonymous tips box over the weekend and features the work of two young lads by the name of Max Arlestig (copywriter) and Maximilian Gebhardt (art director), a pair of Miami Ad School Hamburg students who show us a novel way how Facebook and boozing can intertwine.
A bottle opener was perhaps never put to better use with “The Invite,” a concept whereby you can alert friends to a Heineken party with the mere cracking open of a tall cold one. Those who get the most friends attending wins a free case of Heineken. Let the RSVP-wrangling begin.
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