We’re sure you were all waiting with bated breath for Doner’s great reveal of its new website and visual identity, which if you remember was conveniently announced by the new management at a Westin hotel meeting the same day the Mazda account was put into review. Well, now you can rest easy, folks. Besides prepping an already well-received retrospective for the One Club gallery, the new Doner A-team of Strasberg, DeMuth and Blett have unveiled the agency’s “new vision” that includes a revamped website (homepage above) and logo (below) which kind of reminds us of Organic‘s.
What’s the new mission statement you ask? Well, part of it at least on the Doner site reads:
“What’s your brand’s destiny? To stay number one or to topple number one? A brand needs constant energy, unwavering vigilance and a devoted belief in staying fresh. That’s where we come in. With ideas. Big ones. Small ones. I-didn’t-think-that-was-possible ones.”
According to the agency’s media site, the changes “have already sparked new business momentum.”