The New Advertising


By Matt Van Hoven Comment


Sitting in Mediaistro Circus &#151 yes, shameless self-promotion is about to ensue. Guys, please don’t nail me to the wall for giving away this info.

Based on what I’m seeing, there’s a lot to be said for the continuation of online video. More after the salta (that’s Spanish for jump).

It’s crazy to see how far behind I am in the latest iterations of online video and the endless possibilities for cross-promo. I can’t imagine the big shops going for some of the stuff I’m seeing, but the smart ones will take the time to learn about what’s going on here.

Right now we’re talking about TwitterVision, FriendFeed, Flickr (more than your average photo site!) and a bunch of other names I’ve never heard of.

It’s about using all the tools you have to broadcast your content &#151 and it’s creating a new media type that can’t be chased. Trying to figure out how to liveblog. Bear with me.