The Martin Agency, Stoli Take Their Tops Off for First PG-13 Issue of Playboy

By Erik Oster 

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The Martin Agency launched a pair of print ads featured in the March issue of Playboy, playing on the fact that the release is the first issue of the magazine to not feature nudes.

Featuring messages “Here’s to leaving just a little to the imagination” and “The only topless photo in this magazine,” the more effective of the ads shows a bottle of the Vodka without its top label. All but the most dense readers of the magazine will get the not-so-subtle reference to the publication’s recent changes and the eye-catching nature of the bottles sans top label should both grab readers’ attention and help them remember the brand. A second ad contains the message “Unlike the Playmates, you can bring these beauties home.”
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