The Martin Agency Fowls Things Up for GEICO

The Martin Agency won headlines and slow claps around the media world last week for an “unskippable” take on its well-known work for GEICO.

This week, in another chapter of the “It’s What You Do” campaign, the agency goes back to doing what it does: making car insurance ads that ostensibly have nothing to do with car insurance.

Here’s the latest:

It’s like a meeting of the Roaming Gnome and Venables Bell & Partners’ latest two-legged work for Reebok (but not Subservient Chicken). The eggs and bacon shot is a nice touch.

But when will the parties responsible for micro-targeting all these GEICO campaigns realize that we don’t own a car?