The Man Your Man Could Smell Like: Behind Wieden’s Old Spice Spot

Leo LaPorte of Twit.TV interviews Wieden + Kennedy creative team Craig Allen and Erik Kallman, the guys who came up with the Old Spice commercial, “The Man Your Man Could Smell Like.” This perfectly executed ad is one of the best we’ve seen in ages, but how much of it was computer generated? Find out in the interview below.

Update: The Mill LA can be thanked for making “two tickets to that thing you love” + diamonds = Old Spice possible. Er, they did the visual FX for this spot, thank you very much.

Via @bmorrissey

More: “Old Spice Appeals to Ladies for Once”