I won’t add much to this because all it takes is a quick click of the play button to understand what this spot from Sharp Blackmore Euro RSCG for Smart Technologies is trying to do: tell a story in a compelling way that demonstrates the capability of the product. Not sure if that’s what the agency was asked to do, but that’s what they’ve accomplished.
Credits after the jump.
Advertising Agency: Sharpe Blackmore Euro RSCG
Agency

Creative Director: Ron Tite

Associate Creative Director: Michael Willson

Art Director: Gira Moin

Copywriter: Erin Beaupre

Designer: Pierre Marly

Director, Strategy: Jeff Plowman

Planner: Alice Schaffer

Account Director: Jessica Portmann

Executive Producer: Francesca Marchese

Director: Judy Welfare

Production Company: We Are Plus

Exec Producer: Zu Al-Kadiri

Line Producer: Kea Alcock

Technical Director: Seth Pomerantz

Lead Animator: Peter Wallach

Animators: Matthew Amonson, Jeremy Bronson, David Bell

Compositors: Adam Stockett, Luis Simoes

Editor: Renato Sorbara, AWZ

Music and Sound Design: AWZ