The ‘Love’ for Kettle Chips Demands an Operatic Performance

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By Kiran Aditham Comment

Do people really fancy Kettle potato chips this much? Apparently so, according to this new campaign for the Diamond Foods brand from Deutsch LA, which came up with the tagline, “Nobody Likes Them. They Love Them.” Sounds confident enough and here we have two spots both set to the dramatic, high-octave strains of opera, though taking place in the most mundane settings including a classroom (above) and in front of a vending machine at an office (below). The juxtaposition seems to work, though, for the subtle, chip-driven sparring that ensues. If you remember, Deutsch LA was named U.S. AOR for several Diamond Foods brands including Kettle and Emerald last December. See credits for this campaign after the jump.

CCO – Mark Hunter
GCD – Jason Elm
Copywriter – Brian Siedband
Art Director – Gordy Sang
Agency Producer – Erin Goodsell

Production Company – Station Films
Director – Harold Einstein
Music – Robert Miller (Stimmung)
Edit – Chuck Willis (Cutting Room)