We’re getting that tingly feeling of deja vu as the Gunn Report, the catalog of “creative excellence in advertising,” is once again heaping praise upon BBDO, listing the Omnicom-owned operation as the “Most Awarded Agency Network” for the fifth year in a row and the eighth time in Gunn’s 12-year history. Well, considering it’s essentially an index, there’s really no bias on Gunn’s part, but nonetheless, the Report completes a trifecta for BBDO, which was named Network of the Year at Cannes in 2010 and then in the Big Won report.
Twenty-eight BBDO agencies in 24 different markets contributed to the Gunn Report, which gloats in a statement, “Here’s applause to all those BBDO offices, everywhere around the world, who contributed to the magnificent 202 total points score. BBDO has a mantra, ‘The Work. The Work. The Work.’ The evidence suggests it isn’t just a slogan but a way of life. What a great way to run an advertising agency.”
BBDO NY was also ranked among the top digital agencies in the world and we’re being told this is “further indication of the digital transformation taking place under [NA chairman/CCO] David Lubars.”