The Day After the Super Bowl, Dodge Loves Women Again


By Matt Van Hoven Comment

Wieden + Kennedy won the Dodge business, so we’re pretty sure they’re behind the Dodge work you saw during the Super Bowl. You know, the spot where Michael C. Hall (of Showtime’s Dexter) is all droll in the voice-over about things he will do for his lady, ie holding her lippp baaallm. You see, the Dodge Charger is man’s last stand against essentially becoming a woman. So the car is a penis and the rear-wheels are the balls &#151 because that’s where the good stuff comes from.

Which makes the ad above confusing. It says that Dodge makes getaway cars (note: Ford, in that case, makes chase cars that catch/cause-getaway-cars-to-blow-up in Bullitt). We think this is counter-intuitive because a lady is the getaway car driver. But the Charger she drives is supposed to be man’s last stand. Therefore, a woman driving away in a man’s last stand, a penis, is awkward and men now have nothing.

But both spots are still cool because they say cool things. Probably a WIN.

Via Jalopnik

More:Wieden + Kennedy Takes Home Dodge, Interactive Pitches Commencing