The CLIO Awards has launched its 2010 call for entries, which judging by the all-too-symbolic print ad above, is probably destined for doom. Using a cringeworthy tagline like “Do Something that Means Everything”, the CLIOs must be hoping that blind optimism will prevail. But when they ask the question, “how much does it mean to you?”, I think at this point by using the deathly image for their campaign, they have to know the answer.
Via Copyranter
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