Despite having told a bunch of Canadians this his resolution for 2014 was to stop talking shit “for a long time,” Kanye West will more than likely “cheat” on his plans for the new year within the next few days or so. When I saw him in Chicago a few weeks back, Yeezy (who seems to also have a few things in common with creative directors) dedicated about 30 minutes of his famous ranting to the argument that he wasn’t, in fact, as crazy as the media would have you believe. Give the guy a microphone, a podium, or an article in a national publication, and you have no idea what he’s going to say. That’s what makes him so much fun.
So, whilst we whittle away at our resolutions for 2014, creating numbered lists and attempting to convince ourselves of our own dedication to self-improvement and not being such drunk assholes all the time, a few creatives at Droga5 are encouraging us to put a twist of Kanye into our plans with “New Yeezy Resolutions.” Powered by a simple randomized quote generator, the microsite lets us re-live some of our favorite Kanye boasts from the past year, adding a few to our own resolutions if we feel so inclined.
For example, will you spend 2014 confident in your poor grammar? Embrace your inner Yeezy and promise yourself “I will spell the word ‘genius’ wrong.” Are you finally prepared to wholly embrace your alcoholism? Place one hand on your copy of Yeezus and recite the words, “I will be totally weird and totally honest and totally inappropriate at times.” What about some personal rebranding? Repeat after Kanye: “I will be like Nike.”
Have fun with this thing here.