Tesco, the UK’s largest retailer, named BBH London its new lead creative agency, Adweek reports. The chain spends almost $170 million annually on measured media.
BBH London takes over for W+K London, who had held the account since 2012, when they took over for Frank Lowe‘s startup The Red Brick Road. The agency said in a statement, that as a result of its new relationship with Tesco it had resigned competitor Waitrose.
As The Guardian pointed out, 2014 was a horrible year for Tesco, which faced “falling sales, five profit warnings and an accounting scandal.” Still, that publication predicted that the business could see a strong rebound in 2015 under new CEO Dave Lewis.
“A unique opportunity has presented itself with Tesco, and we are looking forward to working with Dave Lewis and his team,” said BBH CEO Neil Munn.