Instead of comparing fuel band scores or enjoying an office taco Tuesday, Venice, CA-based agency Ted Perez + Associates banded together to create something that would push their boundaries as storytellers and technologists. Their idea was an arcade game, made from scratch. Their designers created the characters, their copywriters (presumably) wrote the words, and their programmers built the code. Altogether, they made Gnarnia, a Wii-enabled arcade game that tells the story of an idyllic camp invaded by pesky woodland creatures. Players have to shoot the animals to stay safe and win points.
The idea is fun, and I appreciate the mashup of a title. But in reviewing this project, I wonder a few things: first, could Ted Perez and his associates have used those 26 days it took to bring this project to life for something a bit more…productive? Maybe I’m a total grinch, but because this isn’t particularly funny or nuanced, it seems like a waste of time. And second (in an admittedly off-topic issue), the tiny text on their website makes me feel like I’m about to turn 40. If an ad agency is about storytelling and technology, they should manage to put their website’s font in black, size 12. And get someone with a non-monotonous voice to narrate future promotional videos.