TechCrunch co-editor Michael Arrington has spoken with lots of people whose content-based Web sites rely on display advertising dollars, and they all say things will suck in 2009. The story was so compelling and fact-driven that the Washington Post picked it up.
Hunh. Try this quote on for size.
“Just how bad will it be? I’ve heard estimates of 30%㭌% revenue drops over the next three months from companies that serve a variety of content (games sites, tech news, celebrity news, political news, etc.),” said Arrington. “The median pessimism point is around 50%. The people I’ve spoken with work at large public companies and small one-person blog shops. Absolutely no one I spoke with said they expect an up quarter.”
Well, that notion goes without saying. Let’s just hope we don’t revert to hellish pop-ups and all that to offset the loss. Come on people — get out your spinning signs!