Today in We Saw This Coming news, an educational technology company called Instructure wants to be known as the first to create a real ad poking fun at the Nationwide Super Bowl campaign that got more exposure than the llamas OR the dress. You know the one.
Here is the ad, which was produced entirely in-house. Its purpose is to promote the company’s “move into the corporate learning space” or, more accurately, to sell a product called Bridge:
Do you have any idea what Bridge actually does after watching this spot? Does software have anything to do with personal job satisfaction? More importantly, who killed the cat? And why?
This is what people in the PR industry call “newsjacking” — and the client is ready for some blowback, because they just raised $40 million from some venture capitalists in preparation for an eventual IPO (and the press release includes more indecipherable jargon than your average chief digital officer spouts on any given day).
Now which art director will write a thinkpiece exploring what #TheDress says about the state of modern design?