Nearly three months after picking up the baton for the wireless carrier from GS&P, “Team Sprint”–aka Digitas and Leo Burnett–have created their first work for the brand. In case you didn’t catch it during NBA All-Star weekend, the spot starred West starter/scoring machine Kevin Durant, the mobile game “Doodle Jump” and highlighted Sprint’s unlimited data plan. We already think the Durantula is a better actor than Shaq. Credits below:
Agency: Team Sprint, Digitas & Leo Burnett
Chief Creative Officer: Susan Credle
Creative Director: Michael Boychuck, Kevin Drew Davis, Mark Moll
Executive Producer: Chris Rossiter
Producer: Bryan Litman
Account: Vanessa Mackey and Melissa Wolf
Production Company: Smuggler
Director: Randy Krallman
VFX/SPX: Mass Market
Editorial: Whitehouse Post
Editor: Matthew Wood
Director of Photography: Brian Newman