Carmichael Lynch’s latest spot for Subaru spotlights a family with two Subarus: a new one and an old one, currently being used to teach a pair of twins to drive.
“Stick Shift” plays up the humorous frustration of teaching teenagers (in this case two at once) to drive manual in lieu of their usual, more sentimental approach. Narration by the mother, who thinks, “We got the new Subaru because nothing could break our old one,” also implies that the father might, at any time, be driven insane by the difficulty of this task. But the guy actually seems to be doing a good job of keeping his cool, even reassuring his twins that they’re doing a great job. (They aren’t.)
It’s really only a very slight departure from Subaru’s usual approach, but it’s a noticeable and welcome one. Subaru ads: Now with 15% less Saccharin. Credits after the jump.
Credits:
TITLE: Stick Shift
CLIENT: Subaru of America
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Group Creative Director, Writer: Sheldon Clay
Associate Creative Director, Art Director: Jeff Terwilliger
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben
Krista Kelly
PRODUCTION
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
POST PRODUCTION
Edit House: Whitehouse Post, London & LA
Editor: Russell Icke/London & Shane Reid/LA
Assistant Editor: Alessandra Milani & Brandon Porter
VFX House / Online Artist(s): Volt, Minneapolis /
Steve Medin Telecine: Sean Coleman, Company 3
Audio Mix: BWN Music (Carl White)
Sound Design: BWN Music (Carl White)
MUSIC
“Skabo”
Music House: BWN Music
Composer: Nick Rod, Jack Ventimiglia
TALENT
On-camera talent: Joey Honsa
Stephen Peace
Eric Loera
Matthew Loera
Voice Over Talent: Joey Honsa (woman)
Justin Beere (announcer)