The fanny pack, which is the ultimate Times Square tourist/ironic hipster accoutrement, lady repellent or all of the above, is the central element of a new campaign from those Boulder-based rapscallions at TDA that promotes their own Sir Richard’s Condoms venture (a nod to Branson, perhaps?). Seeing as this is the agency that erected a bank lobby on a billboard, tempted fate by demanding the return of Steven Seagal’s ponytail and pointed us to their nearest medical marijuana dispensaries in their hometown, something involving an item as ridiculous as a fanny pack shouldn’t seem so odd.
Here’s the gist of it: To promote the expanded availability of Sir Richard’s in stores like Whole Foods and Walgreens and to drive traffic at said chains, TDA is placing lime-green fanny packs on bikes including cruisers, single-speed, etc. that are parked within walking distance of Whole Foods and Walgreens stores in cities including NYC, San Francisco, Los Angeles, Austin and yes, Boulder, that come attached with a two-inch booklet which reads: “This is a complimentary fanny pack. When worn as a fashion accessory by a man, it makes for excellent birth control. No man has ever been seduced while wearing a fanny pack in the history of the fanny pack. In the event you prefer your birth control to involve actual intercourse, may we suggest Sir Richard’s Condoms.”
There are some good intentions behind this effort, which rolls out this fall, in that for every Sir Richard’s Condom sold, one is donated to a developing country starting with Haiti.