TBWA\Paris Raises Awareness for Amnesty International France


By Erik Oster Comment

TBWA\Paris, Amnesty International France’s advertising agency for 10 years, has a new ad for the organization, which is celebrating its 35th anniversary.

The 1:55 film, entitled “Pens,” uses a clever visual device to tell the story of an unnamed protestor. The protestor is arrested, detained and abused, but released following thousands of petitions for his release. Set to a soundtrack performed by Paolo Nutini, with a short, stirring excerpt from Charlie Chaplin’s The Dictator, the spot champions Amnesty’s process of mobilization via the signatures of its supporters. “Pens” is a clear expression of Amnesty Frances’s ““your signature is more powerful than you think” slogan and a powerful encapsulation of what the organization stands for. Stick around for credits after the jump.

Amnesty International France Representatives: Bertin Leblanc, Arnaud Humblot

Agency Representatives: Anne Vincent, Laure Lagarde et Isabelle Dray

Creative Directors: Philippe Taroux et Benoit Leroux

Artistic Director: Ingrid Varetz

Copywriter: Ingrid Varetz

Head of TV: Maxime Boiron

TV Producer: Amer Zoghbi

Sound: Else / Olivier Lefebvre, Benoit Dunaigre, Philippe Mineur et Ferdinand Huet

Music: Paolo Nutini / Dave Nelson & Charlie Chaplin

Production Company: Troublemakers.tv / James Hagger, Aurelie Chevalier, Cecile Alvarez, Charles-Philippe Bowles, Thomas Bidart

Director: Onur Senturk

Co-Production and Post-Production: One More / Benjamin Darras, Johnny Alves, John Meunier, Nicolas Larrouquere, Romain Bouileau