TBWA\Paris, Amnesty International France’s advertising agency for 10 years, has a new ad for the organization, which is celebrating its 35th anniversary.
The 1:55 film, entitled “Pens,” uses a clever visual device to tell the story of an unnamed protestor. The protestor is arrested, detained and abused, but released following thousands of petitions for his release. Set to a soundtrack performed by Paolo Nutini, with a short, stirring excerpt from Charlie Chaplin’s The Dictator, the spot champions Amnesty’s process of mobilization via the signatures of its supporters. “Pens” is a clear expression of Amnesty Frances’s ““your signature is more powerful than you think” slogan and a powerful encapsulation of what the organization stands for. Stick around for credits after the jump.
Agency Representatives: Anne Vincent, Laure Lagarde et Isabelle Dray
Creative Directors: Philippe Taroux et Benoit Leroux
Artistic Director: Ingrid Varetz
Copywriter: Ingrid Varetz
Head of TV: Maxime Boiron
TV Producer: Amer Zoghbi
Sound: Else / Olivier Lefebvre, Benoit Dunaigre, Philippe Mineur et Ferdinand Huet
Music: Paolo Nutini / Dave Nelson & Charlie Chaplin
Production Company: Troublemakers.tv / James Hagger, Aurelie Chevalier, Cecile Alvarez, Charles-Philippe Bowles, Thomas Bidart
Director: Onur Senturk
Co-Production and Post-Production: One More / Benjamin Darras, Johnny Alves, John Meunier, Nicolas Larrouquere, Romain Bouileau