TBWA\Chiat\Day launched a new spot tackling the issue of post-binge watching depression for Netflix.
In the spot, a woman finishes binge watching a show and is beside herself with grief, saying “I feel like I just lost my best friend.” The man next to her replies, “Well you didn’t, I’m right here,” but she’s inconsolable. He spends the remainder of the ad rattling off a list of other shows the two could watch next, but she’s too broken up about the last show to consider any of them until the ad’s conclusion. The approach is very relatable, as members of Netflix and other streaming services are likely very familiar with the problem of that empty feeling immediately following viewing the final episode of a show they’ve been bingeing. That the approach may speak more to those who already have the service is tempered somewhat by the friend rattling off a long list of shows offered by Netflix as candidates for the next show.
Credits:
Client: Netflix
Agency: TBWA\Chiat\Day
Fabio Costa: Executive Creative Director
Matthew Woodhams-Roberts, Dave Horton: Creative Directors
Liz Cartwright, Stephen Lum: Associate Creative Directors
Peter Bassett: Director of Production
Kristin McCarron: Producer
Tyra Hillsten: Brand Leader
Sarah Lamberson: Brand Director
Desiree Perez: Brand Manager
Steve Smith: Associate Brand Manager
Rohit Thawani: Director of Digital and Social Strategy
Gary Klugman: Planning Director
Emilie Arrive: Senior Digital Strategist
Lauren Maddox: Digital Strategist
Mimi Hirsch: Senior Business Affairs Manager
Production Company: Biscuit
Clay Weiner : Director
Shawn Lacy: Managing Director
Holly Vega: Executive Producer
Lisa Stockdale: Producer
Editorial: Rock Paper Scissors
Christjan Jordan: Editor
Pieter Viljoen: Assistant Editor
Helena Lee: Producer
Telecine: The Mill
Adam Scott: Senior Colorist
Mix: Lime
Joel Waters: Mixer
Joanna Taylor: Producer
A52: Finishing & VFX
Heather Johann: Producer