TBWA\Chiat\Day LA Releases Touching ‘We Are All Stars’ for Gatorade

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By Erik Oster Comment

TBWA\Chiat\Day LA is behind this new, heartwarming long-form clip for Gatorade.

On Feb. 15, the Riverdale High School basketball team in New Orleans was on the verge of playoff contention for the first time in 20 years. To celebrate the team’s dedication TBWA/Chiat/Day LA and Gatorade decided to surprise the team with a renovated locker room. Since the renovations were completed while the team was on the court, the new locker room came as a complete surprise. Just as the team is celebrating their victory and the new locker room, Gatorade has one more surprise in store for them…a visit from Miami Heat star, Dwyane Wade. Check out the video above for a pleasant antidote to this dreary Tuesday.