TBWA\Chiat\Day LA and Tool have created a neat social extension of the TVC from a couple of months ago to promote the Nissan 2014 Versa Note.
The Passion Genome site allows users to “see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves.” How does that work exactly? Well, basically you link your Facebook account to the site so it can analyze your info and you choose a photo to represent yourself. It didn’t work so well for me, but then I don’t have any decent portrait shots on Facebook (my profile pic is currently a sloth astronaut).
Nissan seems very excited about the project as Jon Brancheau, VP/marketing for the automaker’s North American ops, says in a statement,”The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can’t wait to see how it resonates with everyone who explores it.” The project was inspired by the idea that the 2014 Versa Note has a “sculpted, modern look” that “reflects the active lives of its target buyers.” That may be a bit of a stretch, but that’s no matter. People will share this on Facebook and spread awareness for Nissan. Especially because if you share your Passion Portrait on Facebook or Twitter (using the #PassionPortrait hashtag) you could win one of eight $1,000 gift cards from Amazon.com and have your portrait featured on PassionGenome.com. Go try it for yourself, and feel free to link to your Passion Portrait in the comments section. Credits after the jump. Versa Note – Passion Genome Credits
TBWA\Chiat\Day Los Angeles
Global Creative President: Rob Schwartz
Creative Director, Americas: Tito Melega
Creative Director, Americas: Karl Dunn
Associate Creative Director: Eze Blaine
Senior Art Director: Chase Madrid
Art Director: Chris Mizutani
Writer: Jason Rivanis
Managing Director: Peter Bracegirdle
Digital and Social Account Director: Craig Werwa
Management Supervisor, Social: Kim Harris
Account Supervisor, Social: Shawn Hartwig
Assistant Account Executive, Social: Kayla Sanderson
Senior Digital Strategist: Kyle Luhr
Social Media Manager: Natalie Gomez
Social Media Manager: Ashley Bunce
Executive Director, DAN LA: Jason Clement
Director of Digital Production: Peter Bassett
Director Creative Technology: Ricardo Diaz
Executive Digital Producer: Brian Jarmon
Digital Producer: Kristin McCarron
Technology Manager: John Byrne
Senior Developer: Gevorg Ablabutyan
Executive Business Affairs Manager: Robin Rossi
Asst. Business Affairs Manager: Nora Cicuto
Tool of North America
President: Brian Latt
Managing Partner, Digital: Dustin Callif
Head of Digital Production: Joy Kuraitis
Creative Technologist: Bartek Drozdz
Senior Developer: Patrick Gunderson
Developer: Richard Mattka
Developer: Josh Beckwith
Associate Creative Director: Michael Sevilla
Motion Designer: Seth Benson
Digital Producer: Simi Dhillon
Sound Design: Plan8
Motion Design: Saddington Baynes