TBWA Toronto has a new spot for Nissan Sentra that explores fears of filling up, horror movie style.
The 60-second “Gas Station” opens on a man arriving at a creepy, dimly-lit gas station. Soon the station comes to life, as the man is relentlessly attacked by the gas pumps, which also do a number on his car. Eventually, another man, driving a Nissan Sentra, comes to the rescue, beckoning him to hop in. This is followed by the message, “Don’t Fear Filling Up,” and boast of the Sentra’s “Better combined fuel economy than Civic.” In a spot that spends so much time on a ridiculous fuel-fearing message, you’d think they’d focus a little more than a quick flash of text on the Sentra’s fuel economy, but instead most of the 60 seconds are spent on building up unconvincing horror atmosphere. Stick around for credits after the jump.
Credits:
Advertising Agency: TBWA, Toronto, Canada
Executive Creative Director: Allen Oke
Creative Directors: Rodger Eyre, Gerald Kugler
Copywriter: Nick Doerr
Art Director: Guilherme Bermejo
Head of Broadcast: Nadya MacNeil
Group Brand Director: Calvin Daniels
Brand Director: Rimi Singh
Account Supervisor: Christine Rowe
Production House: Sons and Daughters
Director: Zach Math
DP: Simon Duggan
Executive Producer: Liane Thomas
Line Producer: Kelly King
Editing: Saints Editorial
Executive Producer: Michelle Rich
Editor: Mark Paiva
Assistant: Red Barbaza
Transfer: Alter Ego
Colourist: Eric Whipp
Post Production: The Vanity
Producer: Stephanie Pennington
Artists: Naveen Srivastava/Sean Cochrane
Audio House: Eggplant Collective
Head of Production: Nicola Treadgold
Director / Audio Producer: Adam Damelin
Engineer: Nathan Handy