Those darn Barbarians are back at it again with another intriguing online project, this time involving the Facebook community and the comedic skills of Funny or Die folks for what’s essentially an internet taste test that promotes Pepsi Next.
Facebook users can opt-in on the Pepsi Next site and “taste” the low-sugar beverage by watching FoD comedians simulate you drinking it. How? Well, over the next five days on four sound stages in LA, 12 FunnyorDie comics will taste Next for selected Facebook users who opted in based on their online personas including recent experiences and Likes. The fan videos will then be edited and posted back to selected users in approximately 24 hours of the shoot. The how-to video above featuring taste test host Rob Riggle, should help explain things somewhat. PepsiCo Beverages head of digital (and Razorfish alum) Shiv Singh tells Mashable, “It will be very close to who they actually are. We have improv comedians on standby.”