To showcase their back-to-school dorm room wares, Target and Deutsch LA have built Bullseye University, a 4-day interactive installation housing social media stars such as actor/musician Chester See and Jenn Im of Clothes Encounters. Online visitors can see live-streams of the University’s inhabitants and then click to purchase the items in each of their rooms. The Bullseye U site also hosts back to school-centric giveaways and events like a Ben and Jerry’s milkshake dunk tank, which starts at 10am PST today by the way.
As a preteen who once waited with bated breath for the newest Pbteen catalogue, I can imagine getting into this scheme as a college freshman. Especially if I was already a follower of the social media celebs involved, Target’s campaign would play to my college fantasies. Alas, we all know the truth is less colorful and more drinking-oriented, but Bullseye University’s version lets us run wild with creative, Internet-savvy roommates and purple throw pillows.