Meet Buddy Mignon, Taco Bell’s newest spokesperson by day, “cheesy” lounge singer by night. Where did the ambiguously super-hungry ingredient force go?
Regardless, Buddy is responsible for introducing the restaurant’s latest concoction, the “Quad Steak Burrito.” Just when you though ol’ T-Bell had run out of ideas, it occurred that they could just put four times the steak on a burrito and call it something different. Of course, being the slick cat he is, Mignon compares steak to the love of a lady when he says, “I want to tear that wrapper off you and eat you like a piece of meat!” The raunchy innuendo continues for the first part of the extended version of the fast-food chain’s new campaign, which is definitely not for kids and probably won’t make it past the censors to run on basic cable.
Any way DraftFCB launched the product, though, it was going to be a success to some extent. This is Taco Bell we’re talking about, and more food for a small price means higher returns. Just look at the “5 Buck Box,” a monstrous portion of food that puts any McDonald’s Extra Value Meal to shame. Four times the steak on a single burrito? Bring it on. Credits after the jump…
Agency: Draftfcb Orange County
Teddy Brown, SVP Executive Creative Director
Jeff Maerov, SVP Group Creative Director
Adam Nowak, Sr. Copywriter
Brian Engleman, Sr. Art Director
Tom Anderson, VP, Executive Producer
Sue Redington, SVP Group Management Director
Scott Conway, Account Supervisor
House of Usher, Production House
Kinka Usher, Director