Taco Bell Not Ready to Squash Beef about Beef

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By Kiran Aditham Comment

Are we back on this again? Three months after Taco Bell took out a full-page ad in prominent newspapers to defend the quality of its meat, the brand has tapped its agency, Draftfcb Orange County, to create a new ad that asks for an apology from the law firm which dared to sue the chain in the first place. Though said firm has apparently dropped its class-action suit against Taco Bell, the brand doesn’t seem satisfied and wants to hammer the message home that it uses 100 percent grade A beef. See the rest of the copy after the jump.