In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, there are more than 1,000 favelas that simply appear as blank or incomplete spaces on maps. However, some folks at JWT Brazil just launched a campaign with the educational organization Afroreggae that will let students in Rio conduct research and accurately draw a new map that includes the favelas. The goal of “Ta No Mapa!” is to let kids interview business owners and ultimately manage the online mapping platform as a means of social communication. Think of it as digital networking for future employees who, until this point, have limited access to this type of social media entrepreneurship and creativity.
JWT and Afroreggae hope to expand to other cities and favelas in the future if the project succeeds. Bem feito and credits after the jump.
CHIEF CREATIVE OFFICER: Ricardo John
CHIEF INTEGRATION OFFICER: Mauro Cavalletti
HEAD OF PLANNING: Fernand Alphen
HEAD OF ART: Fabio Simões
COPY: Sleyman Khodor, Paulo Amaral, Helio Marques
ART DIRECTION: Lucas Reis, Henry Kage, Fernanda Sousa, Vitor Veras
PRODUCTION DIRECTOR: Marcia Lacaze
PRODUCER: Paula Ferrari
PHOTOGRAPHY: Regis Fernandez
PRODUCTION COMPANY: Nitro B
DIRECTOR: Gabriel Gemenez
AUDIO: S de Samba
VOICEOVER: Simoninha
MEDIA: Maira Toledo, Elaine Endo
PROJECT MANAGER: Hesli Carvalho
DIGITAL PRODUCER: Rodrigo Alberini
USER EXPERIENCE: Mayra Sasso, Carolina Tod
OTHER CREDITS: Maplink, Fillet, Digibase