Syngenta Ends Run with Campbell Mithun

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By Kiran Aditham Comment

We guess Syngenta is trying to beat us to the punch, but yes, the brand has consolidated its advertising at Omnicom-owned Martin Williams, thus ending a three-year relationship with Campbell Mithun. Sources close to CM tell us that Syngenta previously had separate ad/PR agency teams for its Crop protection and Seeds businesses, the latter of which Campbell Mithun was involved with. While other agencies withdrew from the competitive process, CM did try to retain the businss, though ultimately Syngenta was more comfortable staying with Martin Williams. After all, the agency already had two-thirds of the business and was a 25-year partner of the brand.

According to our sources, Campbell Mithun will continue to support Syngenta until the 2012 transition. On the PR side, Gibbs & Soell retained the account.

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