Chances are, you’ve known a good Subie. Whether you rode to school in your mom’s, drove one yourself, or cherished your significant other’s, the thoughts are fond. Now, with their latest campaign from Carmichael Lynch, Subaru has incorporated that adoration.
In one new video, a Subaru makes an unexpected first date possible with diner milkshakes and roadside farmer’s market fun. In the second spot, “Redressing Room,” a mother puts up with her son’s affinity for nudity. The tagline for both ads is, “Love: It’s What Makes a Subaru a Subaru,” and I now wish I could be driving a car while hugging myself for maximum endorphins. These ads are sweet without being saccharine; a heartwarming play on Subaru’s role as an all-purpose family car, more a character in a story than its means of transportation. It’s a good way to win our hearts; if love is all we need, we’d better get a Subaru.
Credits after the jump
TITLE: The Date
CLIENT: Subaru of America
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Associate Creative Director, Writer: Conn Newton
Associate Creative Director, Art Director: Michael Rogers
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben
Krista Kelly
PRODUCTION
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
POST PRODUCTION
Edit House: Whitehouse Post, NY
Editor: Stephen Jess
Assistant Editor: Tim Quackenbush
VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: BWN Music (Carl White)
Sound Design: BWN Music (Carl White)
MUSIC
“So Moved” (Performed by Bingo)
Composer: Kevin Richey
Music Supervisor: Jonathan Hecht
TALENT
On-camera talent: Kandis Erickson
Voice Over Talent: Wes Armstrong (man)
Wes Armstrong
Justin Beere (announcer)
TITLE: Redressing Room
CLIENT: Subaru of America
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Associate Creative Director, Art Director: Brad Harrison
Senior Writer: William Bloomfield
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben
Krista Kelly
PRODUCTION
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line Producer: Aristides McGarry
Director of Photography: Lance Acord
POST PRODUCTION
Edit House: Whitehouse Post, London & LA
Editor: Russell Icke/London & Shane Reid/LA
Assistant Editor: Alessandra Milani & Brandon Porter
VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin
Telecine: Sean Coleman, Company 3
Audio Mix: BWN Music (Carl White)
Sound Design: BWN Music (Carl White)
MUSIC
“There’s Nothing Nothing Nothing” (Performed by Caroline Williams)
Composer: Lindsey Williams
Music Supervisor: Jonathan Hecht
TALENT
On-camera talent: Jennifer Layton
Voice Over Talent: Jennifer Layton (woman)
Campbell MacLellan
Luke MacLellan
Justin Beere (announcer)