Nancy Reagan should look the other way. For Stussy’s aptly titled “Baked” campaign, Arnold Amsterdam is rolling out a series of foodie videos that mix fine-dining with street-legal drug ingredients like marijuana and salvia. Chef Misha Sukya–full of the requisite tattoos that make me think he didn’t have to audition too hard to get the role of a weed chef–takes the viewer through the cooking process as he whips up a creative menu including baked veal in a Salvia Divinorum Crut with Magic Truffles and Marijuana. If that’s not primed for your palette, there’s always the Morning Glory Ravioli with Coquilles, Damiana & Marijuana.
In the videos, don’t forget to check out the t-shirts on Chef Misha. You can find Stussy Amsterdam clothing and a BAKED cookbook on the FreshCotton website, if interested. “Just Say No” doesn’t apply if it tastes good. Sorry, Nancy.
Credits and a making-of clip with chef Misha after the jump.
Executive Creative Director: Paul Stechschulte
Creative Director: Colin Lamberton
Creatives: Rickard Engstrom, Joris Kang’eri
Producer: Neil Henry
Strategy Director: Didi Sutisna
Account Director: Amy Manganiello
Project Manager: Emma Phillips
Typography: Corbin Poticha
Digital Execution Cartelle Amsterdam: Johnny Slack, Stevijn Van Olst, Emma Pisani
Music Tracks/Composition/Mixes: Full Crate
Production: Darlings Amsterdam
Film Director: Doug Hancock
Director Of Photography: Tobias Pekelharing
Director And Photographer Making Of/Trailer: Paul D. Scott
Still Photographer: Kristoffer Rozental
Retouching: Loupe Amsterdam
Production Manager: Paul Roest
Gaffer: Paul Wilens
Sound: Gideon Bijlsma
Camera Assistant/Data: Floris Van Der Lee
Art Director: Norbert Van Leyen
Audio Post Wave Amsterdam: Alex Nicholls – Lee
Post Production: Darlings Amsterdam
Colour Correction: Robert Thomas
Vfx: Robert Okker
Editor: Doug Hancock
Editor Making Of: Ivan Waters
Special thanks to:
Location: Hotel De Goudfazant Amsterdam
Catering: Today’s Amsterdam