We’ve been hearing about this for the last few days, and now, we’ve finally got a little clarification on the matter. Yes, the folks at D.C.-based PR firm APCO, which bought StrawberryFrog in early 2012, have confirmed to us that the latter agency’s Amsterdam office has closed its doors. From what we’ve been told, when APCO acquired the SF Amsterdam, the agency had been working with several legacy clients, though over time, said clients (no specific names given) have consolidated operations at various local vendors in Amsterdam. Thus, APCO has determined that there wasn’t a need at this point for an Amsterdam office.
APCO tells us that approximately 20 people overall have been affected by the Amsterdam shuttering including 12 from said office and the rest from the New York branch who worked closely with their overseas sibling. We’ve been told, though, that the NYC office, which has done work for Jim Beam among others in recent times, remains intact. We’ll keep you posted if we hear more.