StrawberryFrog named Tyler DeAngelo as its newest executive creative director, effective immediately. He succeeds Shayne Millington, who left the agency for McCann New York earlier this month.
DeAngelo joins StrawberryFrog from William Morris Endeavor, where he has been an executive creative director since last October, serving as part of the team leading creative for the company’s own properties and fee-based clients (including AB InBev).
“We welcome Tyler as our new Executive Creative Director,” said founder and CEO Scott Goodson in a statement. “Tyler is an extraordinary thinker, innovator and creative leader who over the course of his career has produced amazing work for some impressive brands as diverse as Verizon, AB InBev, Sony PlayStation, Intel and Diageo.”
Goodson added, “Beyond the work, he also has been an innovator in terms of agency models, most recently at William Morris Endeavor where he helped the agency expand its capabilities and scope of work. StrawberryFrog Co-Founder and COO Karin Drakenberg and I, along with the rest of the Frog team, are delighted to have Tyler on board.”
Prior to joining WME, DeAngelo — who brings more than a decade of agency experience to the new gig — spent over two years as ECD at mcgarrybowen New York, working with brands including Intel and Verizon. That followed a little over a year in the same role with Havas Chicago, where he led campaigns for such brands as Michelob Ultra, Cracker Barrel and Sony Playstation.
While with WME, DeAngelo didn’t just make ads. He also “led the rebranding of IMG’s Professional Bull Riders” and co-wrote the corresponding anthem “Hold On” for fellow WME client Steven Tyler … who later included the song on his latest solo album.
DeAngelo’s work has received plaudits from the Cannes Lions, the One Show, the Webby’s and the Effies, among others.
Regarding his new job, he said, “I’ve always admired Scott and this innovative agency. Like the StrawberryFrog team I believe in the power of creativity, tech and culture and the even higher degree of power all three have when seamlessly combined to support ground breaking ideas.”