Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.
Credits after the jump.
Chief Creative Officer:
Senior Creative Director:
Senior Creative Director:
ACD/Copywriter:
ACD/Art Director:
Executive Producer:
Executive Music Producer:
Senior Account Director: Troy Tarwater
Account Director:
Account Executive:
Editorial:
Editor:
Executive Producer:
Music:
Composer/Lyrics:
GFX: