We’ve covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including the one above dubbed “Notebook,” we have yet another healthy dose of awkward humor from the cavalcade of ESPN and Association talent.
The spot features NBA commentator Mike Breen, Warriors head coach/former ESPN analyst Mark Jackson and his shooting star, Steph Curry. The trio stumbles upon Jackson’s old draft notebook while storing luggage, complete with some rather unflattering notes on Curry. Predictably, this results in the comic awkwardness that’s been synonymous with this ongoing campaign and continues the long line of funny RV spots W+K NY has created for ESPN.
The second spot of the campaign, “Clapper,” is not as noteworthy. It features Breen and Curry in some by-now old hat clapper humor. You can view this quick spot and credits after the jump.
Credits:
Creative Directors Brandon Henderson/Stuart Jennings
ICD Gary Van Dzura
Copywriter Scott Mahoney
Art Director Dan Oliva
Executive Producer Temma Shoaf
Producer Luiza Naritomi
Account Team Brandon Pracht/Casey Bernard/Brian Racis/Jonathan Chu
Executive Creative Directors Ian Reichenthal/Scott Vitrone
Head of Content Production Lora Schulson
Production Company O Positive
Director David Shane
Executive Producers Marc Grill
Line Producer Ken Licata
Director of Photography Marc Laliberte Else
Editorial Company Mackenzie Cutller
Editor Dave Anderson
Post Producer Evan Meeker
Post Executive Producer Sasha Hirschfeld
VFX Company The Mill/Scmigital
Flame Artist Bruno Delacalva/ Jimmy Hayhow
VFX Producer Juan Handal
Mix Company Heard City
Mixer Cory Melio