It’s very common for men to associate objects with women, whether it be a car, boat, motorcycle or even something as little as a pen.
In this latest piece for Stella Artois, Mother London and director Wim Wenders (Wings of Desire, End of Violence) illustrate that very human truth. I, myself, do the same thing. My car is called Betsy. The tagline, “She’s a thing of beauty,” is also a phrase men can associate to.
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When seeking a unique selling proposition, it’s nice when you come across something that really hits home for your desired audience and which really touches and relates to them on a personal basis. I think Brando would have really appreciated this one. Stella! I could have been a contender.