State Farm Highlights NBA Fandom, Argues Semantics

By Bob Marshall Comment

Tonight marks the beginning of the 2012 NBA All-Star Weekend. Though the traditionally dull event won’t get a boost of excitement from an appearance by the league’s biggest story this year, New York Knicks sensation Jeremy Lin, the TV broadcast will more than likely feature a round of new spots from Translation for State Farm chronicling situations when sports fanaticism requires an insurance broker.

Out of the five “Fables of Fandom” that we’ve seen, the Cleveland Cavaliers and the Memphis Grizzlies spots are easily the most ludicrous and silly of the bunch. But, you can’t help but wonder if these ads would take a violent, gory turn if the Washington Wizards were still called the “Bullets.” Two more spots, for my beloved Milwaukee Bucks and Chicago Bulls, follow are the jump.