Fresh off of LeBron James Sprite duties, Translation is back with a new 30-second State Farm spot that includes the Scooby-Doo Mystery Gang and one lucky animated insurance agent. A far cry from the days of slackers triumphantly yelling “Can I get a hot tub?” this ad mixes together some interesting threads of nostalgia and pop culture. Even if people no longer watch Scooby-Doo, the characters are, for better or worse, iconic. Of course Velma knows how to summon help. Of course Shaggy knows how to set the exposition with his stoneresque wail of a voice. If the creatives really wanted to get creative, they could’ve brought it all together with Shaggy yelling, “Can I get a hot tub?” Still, the spot is a cool little change-up from the Da Tailgate spot that we’ve seen too much during football season. Credits after the jump.
Agency: Translation
GCD: Chris Valencius & Jonathan Graham
CD: Emily Sander
ACD: Paul Roberts
ACD: Nate Virnig