Starting 4/1, Dentsu LA Will Be Known as ATTIK LA


By Kiran Aditham Comment

Yes, we’ve received confirmation that the Dentsu network is making some shifts in the West Coast, mainly that starting April 1 (no joke), the agency will re-brand its Los Angeles office as ATTIK LA. Leading the new operation will be Ric Peralta, who once served as CEO of ATTIK, then moved into the president post-Dentsu acquisition in 2007. Peralta will be back in the mix as CEO of the agency network’s West Coast operations.

As a result of the impending merger, Dentsu had to make some cuts in the region, and from what we hear, 6-8 staffers were affected across departments in the West Coast region. Dentsu tells us it was part of the process in order to offer “a more robust offering.”